OEP 2027: Client Continuity | AgentEmp
AgentEmp
CURRENT CLIENT BRIEFING Reserve capacity
THE BIGGEST AGENTEMP OEP REVEAL YET

THE OLD OEP PLAYBOOK IS OVER

OEP 2027 CHANGES EVERYTHING.AGENTEMP ALREADY HAS THE NEXT MOVE.

The next fight is not only acquiring clients. It is keeping the connection strong enough to retain and renew the book you already earned.

Your ACA and Medicare lead programs continue. AgentEmp already has Client Continuity and Renewal Help lined up for OEP—supporting older clients and the new clients entering your book now.

WE’VE GOT YOU.Leads continue. Retention gets stronger. Renewal Help arrives for OEP.
01Lead
02Connection
03Retention
04Renewal Help

THE THREAT IS RETENTION

Thousands of clients can become thousands of missed connections.

OEP 2027 puts more pressure on every client response. If the relationship is weak when action is required, the book is exposed. AgentEmp is attacking that problem directly.

01
15

The connection can fail

Short authorization windows make an unrecognized message or disconnected client a real renewal risk.

03

The book can drift away

Without continuity, agencies may enter renewal season trying to rebuild thousands of relationships under pressure.

INTRODUCING

AGENTEMPCLIENT CONTINUITY

The protection layer between the first lead and the next renewal—built to strengthen retention across the clients already in your book and the clients entering it now.

Not simply another CRM. Not just an app. A complete retention and renewal-support strategy for the book you are building.
01 / ACQUIRE

The lead engine continues

AgentEmp will continue delivering the ACA and Medicare lead products our clients already use through OEP and AEP.

02 / RETAIN

Protect the relationship

Client Continuity is designed to keep older and newly enrolled clients connected beyond the first transaction.

03 / RENEW

Renewal Help is lined up

Dedicated renewal-support solutions will help agents reconnect, support required consumer actions, and prepare the book for renewal.

AVAILABLE FOR OEP 2027

RENEWAL HELPIS HERE.

Not an idea for someday. AgentEmp already has renewal solutions lined up to help agencies retain and renew older clients and the new clients being enrolled right now.

Built for the book you have—and the book you are still building
LAYER 01 / ACQUISITION

Lead generation continues

ACA and Medicare opportunities keep entering the pipeline. The new OEP rules do not end compliant consumer acquisition.

LAYER 02 / RETENTION

Client Continuity protects the connection

The relationship no longer has to end when a lead is delivered or a policy is enrolled. The system is built to keep the client connected.

LAYER 03 / RENEWAL

Renewal Help supports what comes next

Renewal-support pathways are being prepared for OEP to help agents reconnect, support consumer action, and move the book toward renewal.

01

Older-client reconnection

Support for rebuilding the connection with clients already inside the book.

02

New-client continuity

A stronger path from today’s enrollment to the next renewal opportunity.

03

Consumer-action support

Help navigating the moments when authorization, identity, or another consumer step is required.

04

Renewal readiness

Operational support designed to help agencies face renewal volume with a connected book.

Renewal Help is separate from My Policy Access. The app strengthens communication and client connectivity; AgentEmp’s renewal-support solutions address the retention and renewal process that follows. Final availability, eligibility, and workflows will be announced as each OEP component is released.

COMMUNICATION LAYER LIVE

ONE PART OF A BIGGER SYSTEM

The app keeps the connection alive. Renewal Help takes it further.

Lead Portal and My Policy Access solve a critical communication problem: keeping the consumer, agent, policy information, and next action connected. They are a powerful layer inside Client Continuity—not the entire renewal solution.

THE DIVISION IS CLEAR The app strengthens connectivity. Renewal Help supports retention and renewals.
CLIENT CONTINUITY / LIVE LAYER ACTIVE
01

Consumer-to-agent connection

Give clients a clear, familiar way to stay connected to the agent who serves them.

02

IDs and document collection

Clients can securely provide requested IDs and documents through the consumer experience.

03

In-app messages and notifications

Reach connected clients in a focused channel without relying only on crowded calls, emails, and text threads.

04

Policy access in one place

Help clients return to policy cards, benefit information, and documents when they need them.

CONFIRMED BY CMS

This is not a rumor. The OEP operating model is changing.

CMS has finalized major 2027 Marketplace changes and released the OEP 2027 EDE authorization framework. Client Continuity and Renewal Help are AgentEmp’s answer to the retention pressure these confirmed changes create.

ConfirmedALLAgent-pathway EDE applications and enrollments require consumer authorization, regardless of risk level.
ConfirmedHIGH RISKNew applications, certain low-net-premium cases, and consumers working with a new or different agent require identity proofing first.
Confirmed15 MINAuthorization links and passcodes must be single-use, expire within 15 minutes, and are limited to three notices in 24 hours.
ConfirmedEACH YEARAgent authorization is plan-year specific. CMS says most existing clients will likely need to reauthorize for OEP 2027.
ConfirmedNO CALL CENTERFor OEP 2027 and beyond, the Marketplace Call Center will not process application or enrollment actions requested by an agent.
Final 2027 ruleMORE CHECKSThe 150% FPL SEP remains unavailable, federal-platform SEP verification expands, and income verification becomes stricter.
Confirmed changes versus platform-dependent details
Confirmed: authorization on all agent-pathway EDE applications and enrollments; identity proofing for CMS-defined higher-risk cases; 15-minute single-use authorization requests; annual plan-year authorization; continued documented-consent requirements; and the Marketplace Call Center change. Platform implementation may vary: the exact consumer screen, whether the EDE uses a passcode or link, proactive pre-OEP identity proofing, and whether an EDE partner uses the permitted grandfathering option for agents already associated with an application. Sources: CMS August 3, 2026 EDE FAQ, CMS 2027 Final Rule fact sheet, and EDE guidance. Authorization does not replace the requirement to obtain and document consumer consent.
FOR CURRENT AGENTEMP CLIENTSPRE-OEP CAPACITY ACCESS

SECURE THE VOLUME BEFORE THE RUSH

RESERVE NOW.ENTER OEP READY.

Current clients receive first access to available OEP capacity and preferred pre-OEP pricing. Once committed capacity is filled, additional OEP orders or new-account onboarding may pause.

PLAN AHEAD

During OEP and AEP, pricing may be $10+ per lead above pre-OEP pricing.

Reserve OEP capacity

Or reply OEP to the message that sent you here with ACA, Medicare, or both and your desired weekly or monthly volume.

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